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Strategic Product Marketing Manager in Lakeland (33) - Job offer
Published a month ago

1575886
Lakeland

33803

About the mission

We are working with our global manufacturing client to hire a dynamic Strategic Marketing / Product Manager who will lead portfolio strategy, segmentation, and brand growth across multiple automotive service channels. If you're a big‑picture thinker with strong execution skills and a passion for driving above‑market growth—this role is for you! 🌟

💼 What You’ll Do

  • Develop and execute growth strategies for a multi‑brand business unit.
  • Lead Voice‑of‑Customer initiatives to uncover market needs and opportunities.
  • Drive portfolio segmentation + brand strategy to achieve sustainable growth.
  • Partner with R&D on new product development—from business case to launch.
  • Lead marketing communications, sales tools, and campaign execution.
  • Build benchmark criteria to measure marketing effectiveness 📊
  • Own strategic pricing models for the business unit.
  • Collaborate with Technical teams to create training programs for distributors, sales teams & end users.
  • Coach, mentor, and elevate marketing capabilities across the division.
  • Lead market research + intelligence efforts to support strategic decisions.
  • Champion continuous improvement initiatives across the business.

🧑‍🤝‍🧑 Leadership

This role includes managerial responsibility and will influence cross‑functional teams.

🎓 What You Bring

  • Bachelor’s in Engineering, Science, or Business (MBA preferred).
  • 10+ years experience, with at least 5+ in B2B environments.
  • Market growth and expansion experience (chemical industry preferred).
  • Automotive aftermarket experience a plus 🚗
  • Proven success leading product strategy, VOC, and product launch initiatives.
  • Strong financial, planning, forecasting & analytical skills.
  • Excellent communication, influencing & negotiation abilities.
  • Ability to manage multiple complex priorities simultaneously.
  • Competitive insights experience preferred.
  • Willingness to travel up to 30%. ✈️

🏢 Work Environment

  • Standard office environment
  • 40 hours per week
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Information

Lakeland
33803

Direct hire
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